Why Choose Rusk For Your Retail Expansion?

Welcome to Rusk, Texas – a picturesque city nestled amidst rolling hills and piney woods in Cherokee County that offers unparalleled potential for your next retail chain business. With a strategic location in East Texas, a robust and diverse consumer base, and exceptional accessibility, Rusk is poised to become the ultimate choice for your expanding retail operations.

Expanding Trade Area: Rusk’s 45-minute drive time trade area encompasses a daytime population of over 392,560. Within the city limits our daytime population grows 35.7% offering a broad and diverse customer base for your retail business. This ever-growing market guarantees a steady stream of consumers eager to explore new retail offerings in the region.

Strategic Location: Situated in the heart of East Texas, Rusk enjoys a central location within 150 miles of Dallas, Houston, and Shreveport, ensuring easy access to major metropolitan areas. With US Hwy 69 and US Hwy 84 running through the county, your retail chain will benefit from excellent visibility and convenient transportation options for customers and suppliers alike.

Affluent Demographics: Rusk’s trade area boasts a median household income of over $50,000. This translates to higher purchasing power for residents, making Rusk an attractive destination for retailers seeking a lucrative market.

Skilled Workforce: With a labor force of over 139,393 skilled workers within a 45-minute drive time, Rusk provides access to a diverse and talented pool of employees for your retail chain. The local educational institutions are committed to equipping students with the necessary skills to excel in the retail sector, ensuring a continuous supply of qualified workers.

Tailored Incentives: Rusk offer a range of incentives for businesses looking to establish new retail chain operations. These incentives include sales tax rebates, workforce development grants, and low-interest loans, customized to meet your specific needs and requirements.

Demographics (45-minute Drive Time)

  • Population: 372,915 (Q4 2022)
  • Daytime Population: 392,560 (Q4 2022)
  • Work Force 139,393
  • Median Age: 36 years
  • Average Household Income: $78,992
  • Labor Force: 139,393 workers (within 45-minute drive time), 2,500+ workers (within Rusk’s city limits),
  • Educational Attainment: 85% high school diploma or higher, 20% bachelor’s degree or higher
  • Key Industries: Healthcare, Manufacturing, Education, Retail Trade, and Justice and Rehabilitation Services

Don’t miss the opportunity to make Rusk, Texas the home of your next retail chain business. Our economic development team is eager to help you explore the advantages of our vibrant community. Contact us today to learn more about the benefits and incentives available for your business in Rusk. Together, let’s create a thriving retail landscape in the heart of East Texas.