Why Rusk, TX

  • Strategic Location: Rusk is strategically located within easy drivetime to Dallas, Houston, and Shreveport, providing exceptional access to major markets and transportation hubs. With US Hwy 69 and US Hwy 84 running through the county, you will benefit from easy access to key ports, airports, and railway networks, ensuring efficient logistics and distribution.
  • Skilled Workforce: Rusk’s growing population of over 5,600+ residents within the city limits is known for its strong work ethic, with a labor force of 2,500+ individuals ready to contribute to your business. Within a 45-minute drive time, you can access an expanded labor pool of over 139,393 skilled workers, ensuring a diverse and abundant workforce to meet your needs. The local educational institutions, including Rusk High School and nearby colleges and university, are committed to providing high-quality vocational training, ensuring a continuous supply of skilled workers to meet the demands of the manufacturing and industrial sectors.
  • Affordable Business Environment: By selecting Rusk, you’ll enjoy a cost-effective business environment, thanks to competitive land prices, low taxes, and affordable utilities. Texas is a business-friendly state with no corporate or personal income tax, enabling you to maximize your return on investment.
  • Tailored Incentives: Rusk offers a variety of incentives for businesses looking to establish new manufacturing or industrial sites. These incentives include property tax abatements, workforce development grants, and low-interest loans, customized to meet your specific needs and requirements.
  • Quality of Life: Rusk’s close-knit community provides a safe and welcoming environment for your employees and their families. The city offers a high quality of life with excellent schools, healthcare facilities, recreational activities, and cultural attractions. Your team will appreciate the charm of a small-town atmosphere combined with the convenience of nearby metropolitan areas.

Demographics (45-minute Drive Time)

  • Population: 372,915 (Q4 2022)
  • Daytime Population: 392,560 (Q4 2022)
  • Median Age: 36 years
  • Average Household Income: $78,992
  • Labor Force: 139,393 workers (within 45-minute drive time), 2,500+ workers (within Rusk’s city limits),
  • Educational Attainment: 85% high school diploma or higher, 20% bachelor’s degree or higher
  • Key Industries: Healthcare, Manufacturing, Education, Retail Trade, and Justice and Rehabilitation Services

Don’t miss out on the opportunity to make Rusk, Texas the home of your new manufacturing or industrial site. Our economic development team is eager to help you explore the advantages of our vibrant community. Let’s create a bright future together in the heart of East Texas. Contact us today to learn more about the benefits and incentives available for your business in Rusk.